Guy Kawasaki calls it Going on the Offensive with Facebook, and lays out some specific examples of how you could do it, but to me, more important than the specifics, is the overall idea.
I love the fact that Guy is willing to look at all of the scare stories about what you shouldn’t put on Facebook, and how much that personal info is going to get you in trouble professionally, and counter that with the fact that you can use the tool just as effectively to promote yourself positively as you can negatively!
As I mentioned recently, Facebook and other social networking tools are incredibly effective means of personal communication. That has plusses and minuses, but if you want to promote the positive things about yourself, you’ve never had a greater opportunity to do so. Don’t sanitize your profile, or worse yet, delete your profile out of fear. Rather use all of the aspects of your life to show off the unique characteristics that make you, you, and let your strengths and ambitions come to the forefront of your profile. Show us what you’re made of, and why you’re worth paying attention to, or working with.
Social Networking does expose the worst about people when they don’t think about what they’re saying, but it can also be a great tool to expose the good about yourself. Use it to do just that!
This actually goes double for you if you are, in fact, a douchebag. Go ahead and make that easier for me to find out ahead of time, m’kay? 😉