“Although some people share company news and social media posts on their own, most do not. LinkedIn did a recent study and concluded that only 2 perecent of employees post company messages and campaigns on social media. Which leaves a staggering number of employees who are not posting.
Choir, a new social media tool, is tackling this issue by providing employers with the ability to post on your behalf on social networks like Facebook, Twitter and LinkedIn. Employees need to give their permission first through a permission request email, but once that is done, your company could post from your accounts at will.”
Yeah, no. I don’t think so. The problem is not so much that I don’t ever want to promote the organization I work for on my social network profiles, because I’ve shared many an article and announcement on my profiles that I think the people who follow me would be interested in, but that’ the thing. Those followers are my audience as an individual, and I want to be able to actually decide on a case by case basis whether to post anything put out by my company, not have them decide for me.