This is interesting. I’ve published a few items on LinkedIn out of curiosity, and I could see some benefit in terms of getting likes/comments and potential getting your LinkedIn profile in front of some secondary connections based on those. On the other hand, I have seen a lot, and I mean a lot, of people “publishing” nothing more than marketing pieces on LinkedIn. That really does create a platform that doesn’t prove anything about your level of expertise. If someone wants to know about my level of expertise, I would much rather they come check out what I write on my own site, rather than seeing my stuff mixed in with 100s of other peoples marketing messages.
What has your experience with publishing on LinkedIn been?