This is not remotely surprising. First off, because Facebook owns Instagram, they already have access to the same technology that social network uses to allow for users to create stories that only stick around for 24 hours.
Secondly, Facebook and Twitter have been losing market share among young people to Instagram and SnapChat specifically because of those kinds of features. Surely Zuckerberg and company are smart enough to know that they need to react.
The question is, is Facebook too late? Is it already the “uncool” social media platform that kids stay away from because their parents are there? Can they actually turn around that image?
Would you use a stories feature on Facebook?