Linked – Productivity is outdated. Here’s why.
When you have that blurring, though, the idea that you can measure productivity the same way as you did when we spent 8 hours building a widget seems a little overly simplistic, doesn’t it?
The challenge is finding the thing we can measure to evaluate whether people are accomplishing the goals we set for them, but those goals can’t be the “number of things or hours” when the work is so much more than that.