The numbers in the post below are important to remember, whether you’re a business owner trying to decide where to spend your marketing budget, or anyone trying to determine what society and politics looks like in the US. Twitter may … Read More
According to this Psychology Today article, they matter because we are completely incapable of ignoring them. Even when we know something isn’t true, it still impacts our thought processes because our brains cannot unlearn information we take in. The example … Read More
Have you ever looked at a social media profile and wondered if it’s a real, legit, person, or not? This quiz put together by Clemson University and Interactive Knowledge will help teach you how to tell if an account is … Read More
Stefanie’s list of questions is a good place to start for really anyone. “Who – who specifically does it help? What – what problem does it solve? When – do you know the right time to post it on social … Read More
And this really brings me back to my point, that we do a poor job of truly understanding science, statistics and cause and effect. We believe that algorithms have all been well-thought out, and produce a “true” result, even when they are trying to predict something as unpredictable as what traffic will look like 20 years from now. We assume social science studies are giving us the “right” answer for how to educate people, or train them for the best outcomes, without considering what we are teaching them about the larger world. We assume that we can tweak one belief, or one thing, without human beings reacting to those changes in unpredictable ways, all the while thinking our one change will cause the reaction we DO predict.
We assume a lot that should never be assumed. We over-simplify a world that actually has more influences than we can possibly account for, and assume that what is really a small statistical difference represents a universal truth.
It doesn’t. There are no simple answers. It takes hard work, hard discussions, and lots of listening to figure out the best way forward. Don’t wait for AI to tell you what to do, it may be missing quite a bit.… Read More
One of the most popular arguments we hear, and one I’ve made myself, is that to truly stay informed, and avoid living in the bubble of our own political bias, we need to make sure we are getting information from a variety of sources, including ones we may not agree with.
This study seems to be telling us that isn’t enough, and it can easily be manipulated. If I read an opposing viewpoint, and there’s no reward for doing so, I’m unlikely to really be influenced by it, but if I read an opposing viewpoint and get rewarded for it, I’m more likely to change my mind.
Now, remember that emotional contagion we might get from social media? What if I shared one side of a political view, and got rewarded by the algorithms or whomever with lots of likes and comments, and the post got shared a whole bunch, but posts from the other side, got none of that? Which side am I more likely to agree with? Right, the one that I got better grades on. Not because it’s true, better, or more accurate, but because I am rewarded for thinking that way. Rewarded the way I’ve been my whole life, since I was a little boy, from the first time my parents wanted me to behave a certain way, all the way through my school years, and for all of my career.
How hard would that be to fight against? Almost impossible, I’d say. How easy would it be for social media to do it, either the companies themselves, or large groups of users?
How does that influence what we do see on social media?… Read More
You know what, I hadn’t thought about this, but it is true. How differently we view a request for a call or quick online chat than we did just a few months ago?
“If you think now is a bad time to network it’s because you think networking is about events. It’s not. It’s about connection and conversation. And so, while now is a terrible time for events, it’s a great time for connection and conversation. All the more so because you can more easily expand your geographic reach. Asking for a Zoom call or even a phone call would have seemed awkward with some folks just a few months ago. Now it’s just how we do things. Which instantly expands the pool of potential connections. “… Read More