We can’t trust Google. It’s been a long time since they tried to live up to the original mantra of “Don’t be evil.” A LONG time.
This should not surprise anyone. The ability of anyone to create an avalanche of content capable of overwhelming any algorithmic curation is here. It exists, and it is happening. It’s only going to get worse. Fake profiles sharing fake stories from AI-written content farms will eventually overwhelm the number of people online and make every network worthless. If you think there aren’t already thousands and thousands of these, you haven’t been paying attention. ChatGPT just made it easier to do.
The only thing we’ll be able to fall back on is trusting the people we know personally. Assuming we can tell the difference.
Greg offers up some great networking advice, but maybe the best thing he offers is a reality check. It’s better to be prepared. It’s better to have a plan, and it’s always better to have more connections when you find yourself looking for your next gig. Don’t wait to be without a job before forming connections with people in your industry. Prepare to be laid off because sooner or later, it might be you getting the call from HR, and as many of us can tell you, how you performed as an individual in your job won’t matter in the end. This isn’t about getting rid of poor performers, it’s all about the finances. You do not matter as much as that balance sheet and stock price do, so be prepared to not just potentially be let go but to leave when a better opportunity comes up.