Mailchimp Goes Against Email Best Practices with Move to Single Opt-in

Mailchimp Goes Against Email Best Practices with Move to Single Opt-in

I was surprised to get an email from Mailchimp today that seemed to go against everything email marketing should be: Starting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms. This change will impact all MailChimp users, so here’s everything you need to know: All MailChimp signup…

Linked – MailChimp and Others Should Penalize Cold Emails
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Linked – MailChimp and Others Should Penalize Cold Emails

This caught my interest – Let’s penalize cold emails. If a recipient chooses, “I never signed up for this mailing list,” I think MailChimp and other email providers should penalize the sender, too. Maybe not with the voracity they penalize under the “this is spam” response, but if you are cold emailing (sending emails to…

Linked – Instagram Debuts AI System to Filter Hate Speech, Spam
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Linked – Instagram Debuts AI System to Filter Hate Speech, Spam

As with most stories about artificial intelligence, this is the key: “The primary difference between Facebook’s and Instagram’s filtering tools appear to be that Instagram’s AI system was specifically “trained” with the spam and offensive comments that specifically appeared on its own service, the Wired report shows. Instagram had to hire contractors to comb through…

Linked – Read more blogs
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Linked – Read more blogs

“Good blogs aren’t focused on the vapid race for clicks that other forms of social media encourage. Instead, they patiently inform and challenge, using your time with respect. Here’s the thing: Google doesn’t want you to read blogs. They shut down their RSS reader and they’re dumping many blog subscriptions into the gmail promo folder,…

Fake Mailchimp Subscribers – A Solution?

In a followup to the recent post about fake email subscribers, Update to Fake Email Subscriber Post,  after working with Mailchimp’s support, I believe we have found the culprit, and potentially a solution. Mailchimp confirmed that my API key was being used to add these fake subscribers, but it was unclear if the key had…

Why Your Email Subscriber Numbers Aren’t as High as You Think
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Why Your Email Subscriber Numbers Aren’t as High as You Think

You know all those social media “experts” who go on and on about email marketing and the amazing numbers of subscribers they have? After paying careful attention to my own attempt at creating an email newsletter list, I now truly don’t believe them. I’m not at all convinced that anyone has anywhere near the number…