Reading some of this report about what Bill had to say about blogs, I’d have to say that this is exactly what I’m trying to get people here to understand, but it’s also what I think they’re afraid of!
In a speech to an audience of chief executives, Mr Gates said the regularly updated journals, or blogs, could be a good way for firms to tell customers, staff and partners what they are doing.
When what you do is hard to define, which is true of most associations, blogging about the day to day details makes it easier for people to understand what you do. On the flip side, you have to do something worth talking about for this to mean much. 🙂