Linked – What If the Next Big Social Media App Is … Nothing?
At some point, everyone who wants to have an Instagram account has an Instagram account and is using it as often as they want to. You can’t have huge growth spurts. You can only play around the edges and manipulate users to stay online to grow and that’s not a winning strategy. Yet it’s what shareholders and venture funds require. They’ve created a world where growing less than 20% per year might as well be failing. It’s sure going to look like failing when you start cutting jobs and doing stock buybacks. Those used to be desperate measures, but now they’re just a Tuesday at the office.