Microsoft in Real battle for consumers

That seems to be what happens in the tech journalism space. We have a list of people who’ve created successful companies and made a ton of money doing it, and everyone is supposed to assume that they are so bright they can do it over and over again. Then we are surprised when Elon buys Twitter and runs it into the ground or when Meta can’t find a market for the Metaverse. Microsoft spends billions upon billions of dollars on AI without any hope of making a profit for years while conducting rounds of layoffs to offset those costs. We assume they know what they’re doing because they’ve succeeded in other markets before, and the press doesn’t challenge them when they say provably false things. 

It’s the Halo Effect. We assume that successful people are smart and kind and live healthy lives, especially if they are white men. When they contradict this picture we’ve painted, we loathe to admit it, let alone call it out in an interview. It’s more cognitively comfortable for us to continue believing they are competent and will figure it out.