Thinking out loud

Tim leaves out of his analysis accounting for how many users will no longer be there and how that much smaller user base impacts the value proposition. If I’m a journalist using Twitter to interact with readers and attract new readers to my publication, the ROI of paying for a fully-featured Twitter account includes considering how many people it helps me reach. Is it still worth it when my 250,000 followers get cut to 25,000? What about 2,500? What about less?

Before you dismiss that as unlikely, I’d like you to remember that recent Pew research found that “the top 25% of users by tweet volume produce 97% of all tweets, while the bottom 75% of users produce just 3%, according to an analysis conducted over a three-month period in 2021.”

I’m going to just assume that the 75% group who isn’t tweeting very often is not going to pay for Twitter. Of the other 25% we have to consider how many of them will fall into the $12 per year plan because they already don’t follow many people but use Twitter to interact with people who want to follow them. The question is, will those followers still exist? And if they don’t exist, is Twitter still a global conversation? Or is it just another place for privileged people who pay for membership to talk to each other?