Is RSS really the answer?

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As you may remember, I’ve been pushing RSS as an answer to our communications people when it comes to dealing with spam filters. My thinking was, if we can get our members to move toward adopting newsfeeds as a way to get information from our website, we can avoid all of the problems we’ve been having trying to get email newsletters delivered to them. On the flip-side of this, as Scoble points out today, RSS isn’t very scalable. Not that we’d have near the traffic of MSDN blogs, but we don’t host our website ourselves, we pay for the amount of bandwidth used at our host. Will getting a couple thousand of our members using RSS to check our website for updates create a jump in bandwidth costs? It’s something we’ll want to have a handle on before it becomes an issue, that’s for sure.

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