Reading – Publishers have themselves to blame for the ad-blocking apocalypse

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Image by World Bank Photo Collection
Image by World Bank Photo Collection

It’s coming, the tipping point where running a for-profit website based on advertising revenue is unsustainable, and I agree, publishers have only themselves to blame. The advertising, click-bait, crap that passes for news today is beyond annoying.

But what will be left? A few big players and a bunch of folks who do it for the love of writing, sharing, connecting, etc. That might be about it.

Publishers have themselves to blame for the ad-blocking apocalypse

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