This is interesting. I’ve published a few items on LinkedIn out of curiosity, and I could see some benefit in terms of getting likes/comments and potential getting your LinkedIn profile in front of some secondary connections based on those. On the other hand, I have seen a lot, and I mean a lot, of people “publishing” nothing more than marketing pieces on LinkedIn. That really does create a platform that doesn’t prove anything about your level of expertise. If someone wants to know about my level of expertise, I would much rather they come check out what I write on my own site, rather than seeing my stuff mixed in with 100s of other peoples marketing messages.
What has your experience with publishing on LinkedIn been?
Publishing on LinkedIn does not work for reputation building
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