Blocking popups

ByMike McBride Reading Time: 1 minute

I installed the new Google Toolbar yesterday on my work machine. I have made a somewhat half-hearted attempt to use IE a bit more than usual, but not a whole lot more since then, just to see how many popups it blocks. As of 1:30 this afternoon the count is 42.

So I wonder, exactly how many popups do normal, everyday web surfers who have never bothered to install another browser or a popup blocker see everyday? And how do they not go insane? Are we now starting to approach the “tipping point” where enough people will have a browser that blocks popups, the Google Bar or some other third-party blocking software that the ads won’t make any money? What sort of new ad-nuisance will be developed then?

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