Good Advertising

Got some snail mail at the office today from a vendor based up in Cleveland called JurInnov. I thought it was pretty interesting. Basically it was a postcard with some stats on it:

80% -The percentage of firms and organizations that will need to respond to an ediscovery request.

88% -The percentage of lawyers who would rather get a root canal than respond to an ediscovery request.

See how we can help.

Now, I know next to nothing about this company, other than some second hand recommendations, and I’m not even the front line person who would be deciding on our use of outside vendors for this sort of thing, but if someone comes asking about a place who can do this work, I’m going to remember that postcard. That, to me, is good marketing.

Technorati Tags: Advertising, Jurinnov, E-Discovery

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