RIP Flash

The other day, my wife was driving us down the road and we happened to be behind a guy driving a truck with a website URL on the back of it. It was an interesting business name, and we were guessing what it was when I decided to pull out my iPhone and find out. I was met with a blank website, which led me to assume it was Flash-based, and therefore inaccessible to anyone using an iPhone. (Which seems an odd decision, given the listing of the site somewhere you would be much more likely to use a mobile device to look up, but whatever…)

Now that Adobe is completely ending development for mobile Flash, the situation I foind myself in will soon be common to Android and Windows Mobile devices as well.

So, all you photographers, musicians, and graphic artists with cool looking Flash-based sites may want to consider moving to HTML5 or some other format, or live with limiting your site’s exposure to people who are more and more viewing internet-based information from mobile devices. Seems to me that you would want to make your site as accessible as possible in order to increase the number of folks who see it, especially if you’re doing any advertising of it offline. (Business cards, brochures, signs, bumper stickers, t-shirts, etc.) You want folks to see the site when they are thinking about it, instead of having to go home and get another computer.

By the way, I did go home and look at the site, it was a recording and graphic design studio. I’m not a marketing expert, but I can’t help but wonder how much of their target audience uses iOS devices quite frequently. 😉

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