Most of us probably cringe at the idea of having a personal brand, including me. On the other hand, that’s exactly what we should be thinking about, what is our reputation in the professional world? What do the people who interact with us think about when they hear our name, what do they say about us to others, what is the message that the business world is hearing about us?
So, maybe don’t think about branding as much and start thinking about networking, online and off. What face are you presenting to the people you meet in any arena? What impression are you leaving them with, and what impression are they taking away and passing on to others? If you don’t think those things matter, you’re not going to get very far in your career, and you’re going to miss out on a lot of career opportunities due to not being connected in a positive way to other people.
I honestly can’t remember the last person I know who got a great opportunity through something other than knowing the right people. That’s how great career opportunities are found in the 21st century.
Follow these topics: Links