“One might conclude that Google is the Internet law maker after “Google said that starting in November it would begin penalizing sites that show these “please install our app” ads.” The New York Times article on September 2, 2015 entitled “Competitors Accuse Google of Using Search to Diminish Apps” included these blog post comments from Daniel Bathgate, a software engineer at Google Search that the “ads hide a significant amount of content and prompts the user to install an app”:
Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.”
Yup, as a user, I completely agree. When I see a link in a story, or on social media and get taken to an ad for the sites app, a site I’ve never even heard of before, it’s not a good experience. Even worse when the ad is sized larger than the screen and can’t be closed, but that’s another story.
So yeah, I get the criticism that Google is only doing this because people using apps are taking away from it’s own mobile ads, but as a user, I hate the redirects and ads to download your app instead of the freaking link I clicked on! Let me actually read your content before I have to decide whether I want to bother getting your app. (Hint, I don’t….)