“If Nest wanted to increase profits it could sell your home’s environment data to advertisers. Too cold? Amazon ads for blankets. Too hot? A banner ad for an air conditioner. Too humid? Dehumidifiers up in your Facebook.To be clear, that hasn’t happened yet but Nest already shares “anonymous” data with “partners” and Google just happens to be in the business of showing you ads for things. It’s something that will eventuate.”
This will absolutely happen. Everything has been turned into marketing, why wouldn’t your connected home information become part of the same attempt to get personalized advertising?