For its part, LinkedIn is revamping the feature by giving it added relevance. What this means is your endorsements will be highlighted based on the person viewing your profile. For example, viewers will see endorsements made by mutual connections, colleagues, and people who actually have some experience with that particular skill (like expert gum chewers, for example). LinkedIn has also improved targeting, allowing it to harness your listed skills to suggest endorsements to the right connections.
It’s about time LinkedIn did something with endorsements. They’ve never really made much sense as they are. We’ll see how much people embrace this going forward, but at least they’re trying something!
Have you spent much time giving out, or trying to get, endorsements?