“Zenith Media has released a forecast which says that mobile devices will account for 75% of global internet traffic in 2017. This is a jump from 40% in 2012 and 68% in 2016. The figures are established by looking at “mobile advertising and mobile technology in 60 key countries around the world. It forecasts the rising amount of time consumers devote to mobile internet use, the spread of smartphones and tablets, and the growth of mobile adspend.””
So how does your website look to mobile visitors? Have you considered how mobile users will even find your new content from your blog to start with? It’s not going to be by opening a browser and typing in the URL, I can tell you that. It’s going to come from a link inside of some other app, mainly social media.
Are we prepared for that world? We are already living in it.