Linked – 15 Social Media Stats to Share with Business Leaders

posted in: Links, SocialNetworking 0 |
Reading Time: 1 minute

The article itself is fairly common information on why social media is the way to reach people for marketing, recruiting, etc. but this stat shocked me:

• Only 13% of Millenials (13-34 yo) use . I’d like you to explore other platforms and opportunities to engage and communicate with your younger and now majority workforce. , and then are this employee population’s favorite social networks. How is your organization using these?

Now, does that represent 13% that even have a profile, or 13% that are active users? I don’t know. If it’s the former, yes businesses should recognize that they may not be recruiting from a large pool, but if you’re a young professional looking for opportunities, what are you thinking? Seriously, I’d like to know.

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