It’s not my livelihood anymore, but so much of this post rang true. The struggle to get sales on the same page with customer training is real, especially when the customer sees it as a “new” line item late in the process instead of from the get go.
“Many software companies treat training as an afterthought, only selling enough of it to get customers up and running. They’re missing out on the competitive advantage that training gives them. Instead of using it as an add-on, why not use it to stand out from the crowd?”
I recommend taking a look at this all you folks out there working for software companies. 😉