I’ve written many times that I’m very appreciative of tools that allow me to post to various networks, with one-step. RSS feeds, for example, are great to feed from WordPress to Twitter or Facebook to allow a new blog post to show up in multiple places without any extra effort from me.
In that same vein, one tool that isn’t really new, but that I’ve only recently started playing with is Instagram. On it’s face, it’s a neat little add-on for the iPhone camera, that allows you to take photos, apply some neat filter effects, and share those photos. It’s behind the scenes that I really see the value though. After taking a photo, and applying a creative effect, I am then presented some options to Geotag, and share across other networks.
In my own workflow, I can take a cool little photo of a place we are visiting, like walking around the campus at Furman.
Now I can push the photo out to Twitter and Facebook, letting folks know where I am, what kind of cool things I’m seeing right at that moment, and I can also store a copy of the photo along with my other online photos at Flickr. And, I can do all this in one iPhone app, not by making visits to a bunch of different networks.
To me, having the ability to share information to the people who are interested in seeing it, wherever they happen to be, without me having to take extra time, is a huge benefit. Instagram gets that.