Linked – Will Facebook’s new algorithm destroy its relationships with brands?

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“It recommends that Page owners also add targeting – a paid campaign — to their posts to boost reach. It recommends other paid for options such as boosting posts and using Facebook ads to publicise discounts and promotions.
This algorithm change will impact businesses with small marketing budgets who can not afford to pay for each post to be seen. Personally, I can no longer see any posts in my feed from the small businesses I have followed.”

Yup, having a Facebook page for my blogs really doesn’t seem like such a great way to reach people. As I’ve said before, I’ll continue to post new blog posts up there, but if you really want to see new posts, relying on Facebook’s algorithm may not be the best way for you to do that.

http://www.zdnet.com/article/will-facebooks-new-algorithm-destroy-relationships-with-brands/

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