Linked – The Top 10 Ways to Get Executive Buy-In for Your Training Program
These are all good, but this is one that I have seen time and time again. You can bring in an expert who says the same exact thing that someone has been saying for years internally, and suddenly it will seem like a great, new, idea. People get used to internal people hectoring them about training, and tune it out. It’s just human nature.
“2. Bring in an Expert
Often a third-party voice will give you credibility and support you could not otherwise gain inside your organization. Further, a recognized industry authority lends gravitas and weight to your claims.”
http://www.litmos.com/blog/learning/top-10-ways-get-executive-buy-training-program