Linked – What a GEICO Ad Has to Say About How to Use PowerPoint Litigation Graphics
I think it’s fair to say that this doesn’t just apply to lawyers, but the point is taken about the misuse of presentations at trial.
“As we have said before in these pages, lawyers love words on slides, and some lawyers think that the more words they use in a PowerPoint litigation graphic, the better.
They are wrong. Actually, science has demonstrated that using too many words on a slide will dramatically damage your effectiveness as a trial lawyer.”
A decent trial presentation, and use of visuals, can help tell your client’s story. It can also make every juror annoyed with you. (Not to mention judge, bailiff, and everyone else sitting in the courtroom while you read from slides.)
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