An Excellent Example of Using Social Media
Yesterday was the Day of Giving for The Ohio State University. As a long-time Columbus resident, former student and member of the Alumni Association, where my wife also worked for a number of years, I might have gotten a few emails about it.
Looking over the options I decided to make a donation to a diversity scholarship fund to the law school for two reasons:
- I believe the legal industry needs more diversity, especially if we are going to work on the access to justice problem that is massively holding people back from their legal rights.
- My first opportunity in the eDiscovery industry came at a law firm in Ohio, Bricker & Eckler, and I learned from and worked with a number of OSU Law grads during that time. (As well as many fine lawyers from some other law schools.)
But, I’m not sharing this to toot my own horn for giving. I’m telling you this so that I can share this.
As part of the giving process, I was asked how I wanted them to say thank you, email, mail, etc. One of the options was social media, and that option asked for your Twitter handle. My assumption was that the school had some sort of chatbot that would send an automated tweet thanking that username for a donation, which seemed like a nice enough idea to me.
Imagine my surprise, however, when I got this a few hours later instead:
@mikemac29, thank you for empowering our @OSU_law students! #BuckeyesGive pic.twitter.com/k0XwbSWpD8
— Ohio State Alumni (@OhioStateAlumni) March 23, 2019
First off, I have no idea how many of these videos they would have had to make for this day. Even if the same video got sent to everyone named Michael who donated, notice how they also noted which area of the University I gave to in the tweet as well. This was a personalized message to say thanks to everyone who donated yesterday. Literally, thousands of people. That is a great example of using social media to make your customers happy. Good job Buckeyes!
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