I believe this too:
Storytelling can have an impact in every single area of a business, from human resources to leadership. Today, companies are incorporating storytelling into so much of what they do, from pitching to branding, and explaining their values. But just as home cooks have a lot to learn before they can become trained chefs, there’s a lot to learn before you can master storytelling.
I was part of a conversation at work recently about giving good presentations, and the art of telling a story was a big part of the discussion. Stories matter. Whether giving a presentation, pitching a new idea, making a sale, or training customers, the story brings people along to what we’re trying to tell them. The story puts everything in context. When I’m training, it’s the stories about how we used that technology to make things easier or what happened when we failed to properly use the technology that helps people understand the “why.”.
It’s one thing the throw data and facts at people, and it’s a whole other thing to put those into a context that anyone can understand. Stories do that. Seeing your job as a presenter as telling the story gives you a different perspective than many of us have when asked to do any public speaking. Instead of worrying about the act of public speaking, figure out what story needs to be told. Then tell it.
We also discussed the importance of finishing on time in that conversation, which was mentioned in the article below.
“So, uh, yeah, looks like, uh, our time is up, so, uh, I guess I’ll stop here…any questions?” That’s not a very memorable way to wrap up a story. Your ending is an opportunity to make an impression with your audience. Think about your big finish. And stick the landing.
Read more and bookmark this article. There are some great tips in it.
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