Mike McBride Online

SocialNetworking

Would you Pay to use Twitter?
ByMike McBride November 2, 2022November 1, 2022 Reading Time: 4 minutes

Tim leaves out of his analysis accounting for how many users will no longer be there and how that much smaller user base impacts the value proposition. If I’m a journalist using Twitter to interact with readers and attract new readers to my publication, the ROI of paying for a fully-featured Twitter account includes considering how many people it helps me reach. Is it still worth it when my 250,000 followers get cut to 25,000? What about 2,500? What about less?

Before you dismiss that as unlikely, I’d like you to remember that recent Pew research found that “the top 25% of users by tweet volume produce 97% of all tweets, while the bottom 75% of users produce just 3%, according to an analysis conducted over a three-month period in 2021.”

I’m going to just assume that the 75% group who isn’t tweeting very often is not going to pay for Twitter. Of the other 25% we have to consider how many of them will fall into the $12 per year plan because they already don’t follow many people but use Twitter to interact with people who want to follow them. The question is, will those followers still exist? And if they don’t exist, is Twitter still a global conversation? Or is it just another place for privileged people who pay for membership to talk to each other?

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Career | Training

Linked – 74% Of Millennials & Gen Z Think They Can Build Better Skills At A New Job
ByMike McBride November 1, 2022October 31, 2022 Reading Time: 1 minute

These people have watched companies “reward” the loyalty of Boomer and Gen X employees with layoffs, unfunded pensions, forced retirements, etc. They aren’t going to be loyal for the sake of loyalty to a company that will cut their job at the first sniff of an economic downturn. They will go to the place that benefits them the most.

If you’re not interested in providing skills and career development, don’t expect people to work for you. It’s not worth it.

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Links | SocialNetworking

Linked – Why It’s Virtually Impossible to Moderate Social Media Sites
ByMike McBride October 29, 2022October 28, 2022 Reading Time: 1 minute

I’m sure at some point, Elon Musk thought for sure that he could buy Twitter and do a better job of content moderation. I’m sure most of us have had a similar thought. We just didn’t have $44 billion lying around.

He did, and now he gets to realize something the rest of us should know by now. There’s no easy way to do it.

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Career | LawFirms

Is Your Organization “Well-being Washing”?
ByMike McBride October 28, 2022October 28, 2022 Reading Time: 2 minutes

I’ve heard of companies “green-washing” talking a good game about their work on climate change while also continuing to be a large contributor to it, but in the area of wellbeing, this was a new one. Except, it isn’t a new idea. This study asked employees at UK companies if the public statements about mental health and employee support match what is happening within the company itself. Many said that the public supportiveness did not match the internal work culture. That’s not anything new. I think we have all worked somewhere or have heard plenty of stories about workplaces where the public face of the company or even the internal HR face talks quite a lot about how much they focus on employee wellness but apparently, no one told the middle managers about it.

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Career

Linked – Women leaders are leaving companies at highest rate ever
ByMike McBride October 25, 2022October 25, 2022 Reading Time: 1 minute

The disappointing thing is that it’s primarily women walking away from these companies. I think everyone should. If your organization ran successfully with flexible work and a better focus on wellness and mental health initiatives, and now they want to go back to 2019, they are not well-run.

There is no reason to think those organizations will be flexible and nimble enough to navigate the future. Why stay?

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Security | Training

Linked – Failure to prioritize security and train staff – not shallow talent pool – likely behind cyber workforce shortage
ByMike McBride October 24, 2022October 24, 2022 Reading Time: 1 minute

Organizations that like to complain about not being able to find talent but also don’t bother to develop it are just leeches on their industry. Do you want more people skilled in cybersecurity or any other skill you’re having trouble finding? Teach it. Develop it. Grow it.

It’s not easy, but that’s how you address a lack of skilled workers. Educational and systemic changes are going to take way too long.

Read More Linked – Failure to prioritize security and train staff – not shallow talent pool – likely behind cyber workforce shortage