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But notice what is missing from all of this advice? Any actual science. Or, for that matter, any interviews with the thousands of people who actually do the same thing, and aren’t nearly as successful. Sure, maybe Jeff Bezos gets up every day at 5 AM, goes for a run, then schedules some deep-think time, all before he even checks email. Do you really think it you or I did that, that would make us as successful as Jeff Bezos? I guarantee you, his sleep schedule and morning routine is similar to hundreds of thousands, if not millions of people around the world, who do not have lives that we would want to emulate. But we don’t read those stories, because no one cares.

On the other hand, in order for a lot of these productivity hacks to have ant scientific fact behind them, we would have to look at those people and see how maybe it’s not the morning routine that makes Bezos worth a gazillion dollars, it was something else entirely.

But then, those articles are much harder to write and would involve a lot more work, and even admit that you can’t hack your way to a billion dollars in success. We wouldn’t want to do anything like that, would we?