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Linked – ACLU Says Facebook Enabled Companies to Target Job Ads to Male Users

Yeah, you really can’t do this:

The ACLU alleged in its charges that Facebook earned revenue from job ads that were delivered selectively based on age and gender, adding that most of the employers’ ads targeted males in fields that are traditionally dominated by men, excluding women and older potential applicants.

But, the question I have is why does Facebook’s job ad tool even allow anyone to target based on age or gender? Why isn’t a help wanted post on Facebook automatically steered to a platform that doesn’t even allow for that instead of being presented with the same options to target that any advertiser would? If they want to compete with LinkedIn for job postings, build a platform for that, instead of piggybacking off the advertising tools. Then you don’t have these problems.


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