What do we know about human nature, especially teenagers? Once they understand how an algorithm works, they’ll start messing with it.
It certainly creates confusion for the algorithms in terms of what you might want to see next, and also the advertisers, who think they are getting targeted ads, but the targeting may be way off.
I also wonder if this is impacting law enforcement as well? Suddenly, a social media account that tracks a user through a post from one location, may just be showing you one of the 12 people on that account.
All of this, of course, is simply a rebellion against big data, and I suspect, something that many people with a vested interest in selling businesses big data tools, would really prefer no one think about.
Can we trust the data when it’s so easily manipulated?