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Linked – Ask the Career Coach: How to Research Employers for Your Next Interview

The first time I heard the advice to research the company before interviewing was before the internet, so you’d think that in 2024, researching the company should be very difficult compared to those days. However, I also think that many of us who offer that advice to younger jobseekers forget that they may have the opposite problem—where do they start?

It’s not as easy a question to answer as you might think. Sure, you can Google it, but then what? What information am I looking for, which sites should I trust, etc.?

Those details are often lacking, so it’s always good to see someone like Wendy offer specifics on what information you’re looking for.  The information about where the company is going and where it’s been is used to investigate the company and the individual leaders, the people in the interview, etc.

Those are the details we need to make sure young workers understand. These details are a start, but we need to add more clarity to this.

I’d add things like making sure you have used LinkedIn and Google to research the people you will meet. Find out where they came from, how long they’ve been there, etc. I guarantee you that the questions you want to ask someone who’s been at the company for 20 years are different than what you’d ask someone who came from a competitor a year ago. Let alone someone who came from another industry or public service career.

Does their background indicate they have a deep knowledge of the role you’re applying for? Or would they only have tangential knowledge from partnering with the person in that role?

What would you add?

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