That post I wrote last week about the dearth of good management in the business world generated a lot of feedback. I heard from a bunch of people who agreed with what I had to say.
Interestingly, while I heard back from folks on Twitter about the post, on Facebook and even in person, there aren’t any comments on the post itself. That tells me two things.
One, I can’t control where the conversation about things I post here is actually going to take place. Thanks to the proliferation of social networks and the ease with with people can share links and other content with each other, anyone could be talking about something I wrote, and I may or may not ever find it!
Secondly, it proves that I was right in taking my RSS feed and shipping it out to Twitter, Facebook, LinkedIn and wherever else. It makes no sense any more to limit the blog posts to what appears on the website. It works better to pass it around to all the places someone might want to read it as opposed to making them come here to see it.
The stats of the site are really kind of proving that out. The site hits have dropped off a bit over the last year or two, the RSS subscriber numbers have stayed pretty steady, but I’ve got people following the posts on Twitter and Facebook who never used to follow it at all. That’s where the audience is growing, not in subscribers or page views. (Though page views do go up quite a bit temporarily when something I post is discussed on Twitter the way that was last week.) What does that mean? I’m not sure. It gets tougher to measure just how much of an audience I’m reaching, and it requires me to pay attention to many areas to see what posts are resonating and which aren’t. I can’t just rely on page views or comments.
It’s a whole new world, takes a bit more work to see what kinds of feedback I’m getting and where it is. As a blogger, you need to be involved in some social networks, getting your content out to those networks, and seeing what folks are saying about it there too.