Reading – Employee Advocacy Must Be Inspired, Not Mandated
How would you feel if your employer asked you to “spread the word” on your personal social media profiles? Would you do it happily? Would you consider it? Would you refuse?
I firmly believe the answer to that question depends on two things.
One, if you don’t believe in your company and what they do, I’d be willing to bet you would not like the idea of sharing their message with your social connections.
Two, if you’ve had an online presence, or “brand” if you will, for awhile I think you’d likewise be less likely to want to share their message. Not because you don’t believe it, but because you are thinking more about how it appears to the people who follow you.
Now if both of those things are true, just forget it, unless they tell you it’s required, in which case maybe a new job is in order. 😉
Personally, I do occasionally share some Nuix-related stuff, especially when it involves the training classes I’m teaching. I see no conflict there. I don’t share everything though, because I don’t want my personal sites, or personal social media profiles, to become nothing more than a corporate mouthpieces. It’s still me here at the end of the day. Heck, I’ve changed companies 4 times since starting a blog, that history means something more than all that.
Employee Advocacy Must Be Inspired, Not Mandated
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