Linked – Teens have trouble telling between Google ads and search links

The article below points out that many of the platforms that exist today may find themselves in a similar situation and face a similar temptation. As shareholders start demanding more “growth” of a platform they are going to have a hard time providing that. There isn’t a large group of people clamoring to get Twitter or Facebook accounts that don’t currently have one. Eventually, they may be tempted to provide some kind of content exclusively on their platform. This pushes them into being publishing and media companies as opposed to tech companies. (We could argue that many of these platforms have started to dabble in being media companies but that haven’t quite taken the step that Spotify did and buy exclusive rights to podcasts.)