Linked – Why Twitter Killed the Twitter Share Button


“I don’t think Twitter can convince bloggers to pay for sharing data directly. But what if Twitter announces – and I’m telling you right now to expect this – that sharing counts are only available on the Twitter Analytics dashboard? In truth, the data available there is already pretty sweet, and if Twitter put sharing data exclusively in that dashboard, what will happen? A LOT MORE people will log on to that dashboard, slavishly scanning the numbers for their daily dose of social proof.”
This wouldn’t surprise me either. I’m not thrilled that Twitter eliminated share counts on my own, and other, sites, but I also understand that Twitter will do what’s best for Twitter, not necessarily me.
Getting more people to their site, and viewing their ads, is in their interest, but they always have to weigh that against ticking off their own user base. I don’t think this will impact that much though. Most of the Twitter users I know don’t really care that much, it’s website owners who care, and it’s not like we’re going to stop using Twitter over it.
Why Twitter Killed the Twitter Share Button
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