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Linked – Google gets its way, bakes a user-tracking ad platform directly into Chrome

Oh, Google:

Don’t let Chrome’s big redesign distract you from the fact that Chrome’s invasive new ad platform, ridiculously branded the “Privacy Sandbox,” is also getting a widespread rollout in Chrome today. If you haven’t been following this, this feature will track the web pages you visit and generate a list of advertising topics that it will share with web pages whenever they ask, and it’s built directly into the Chrome browser.

It’s probably time to switch browsers. I’ve been hesitant because I have multiple profiles set up in Chrome and have for years, but I think the investment in replicating that in Firefox might be worth it.

Switching away from Gmail might be a little harder, though. Too many places have that email as my contact point. But I do own multiple websites, and nothing is stopping me from starting to use those email accounts more.

We can’t trust Google. It’s been a long time since they have tried to live up to the original mantra of “Don’t be evil.” A LONG time.

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