Well, yes, technically speaking any festival that gathers thousands of people in the same place on the same weekend is social in nature. But, I’m specifically talking about an interesting use of online social networking.
If you look at the Entertainment Schedule for the Dublin Irish Festival coming up July 31-Aug 2, you’ll see the option to not only create your own agenda and either print it or save it so you can access it on a mobile device, but also an option to share it with others. If I were to create one, for example, it would show me hanging around the Celtic Rock stage from 4ish Saturday afternoon on. Since that’s not exactly complicated, and I’m lazy, I didn’t actually create one, but if you were doing something more complicated and hitting different shows at different stages, I could see where this would be helpful not only to keep your plans straight, but to also let other folks know where to find you.
It appears that they are using a paid service, sched.org, to provide this functionality, and I would think it’s a good idea for some events. Certainly multi-stage musical events, but also multi-track conferences like TechShow or ILTA09 would be interesting places to have a similar functionality, if the budget allowed for it. You could let folks know, well ahead of time, which sessions you’re planning on attending so they could find you to say hello, speakers could have a small idea of who will actually be in the audience ahead of time, and I could use it to stalk e-discovery experts. 😉
It’s a win-win!