Given this, why do so many companies cut and/or just not offer training?
“If your customer training game is on point, your customers are likely to repay you with loyalty. According to a study by the Technology Services Industry Association, 92 percent of software subscribers who have been trained renew their subscriptions and 64 percent of trained customers use those products more after they’ve been trained. “
Even if you think your tool is so easy to use your customers don’t even need training (hint, you’re wrong), why would you walk away from the opportunity to interact with them, and do something that will make them more engaged with you and your product?