It’s been true for years. Every single social media article that talks about how to “do LinkedIn right”, or lists all the things you are doing “wrong” with LinkedIn has an entry explaining how you should never just send a connection request, but that it should always be personalized.
I saw it again just the other day.
It reminded me of something that I discovered about the LinkedIn mobile app quite a while ago, namely that it didn’t have that ability. Once you hit the connect button on a profile as you viewed it, the default message went and you were done.
So I decided to check and see if they had changed that. Not that I could see. This also made me curious about how the website works. Lo and behold, I do not see any option to personalize the connection invitation. Again, looking at a profile of someone I am not connected with I am given two buttons, Connect and Send InMail. Since I have only a free account, inMail isn’t really an option, so I hit the connect button. Just like the app has done for a long time now, the next thing that I saw was not a chance to personalize my message, but an “Invitation Sent” notification.
So social media “experts”, the next time you decide to trot out that old advice, maybe you want to actually use the website that you’re professing to be expert about. Or prove that you really are an expert and explain exactly how a user is supposed to follow your advice? Because if there really is a way to personalize invitations and I’m just not seeing it anywhere on the site, I’ll be glad to chastise LinkedIn for making it so hard to find! (Not that they don’t deserve chastising if they removed it as well!)
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