Linked – Google plans to clean up the web with Chrome ad blocker next year

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Reading Time: 1 minute

On one hand, good for Google for recognizing the blight that internet advertising has become.

On the other, can we trust a company who’s main source of income is web-based advertising to be the same one that decides which ads get shown and which ones don’t?

I’m a little uneasy with that.

“Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.

 

The warning is meant to let websites assess their ads and strip any particularly disruptive ones from their pages. That’s because Chrome’s ad blocker won’t block all ads from the web. Instead, it’ll only block ads on pages that are determined to have too many annoying or intrusive advertisements, like videos that autoplay with sound or interstitials that take up the entire screen.”

https://www.theverge.com/2017/6/1/15726778/chrome-ad-blocker-early-2018-announced-google

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